Growth in the U.S. e-cigarette market has stagnated, with illegal products taking away sales; sales of oral nicotine products surged 80% to US$2 billion.
US media Journalnow reported that the latest Nielsen convenience store data showed that overall sales of e-cigarettes in the United States fell by 14.1% year-on-year. The report covers the four weeks ending March 23.
In the latest report, Vuse’s market share dropped from 42.2% to 41.6%; second-ranked Juul dropped from 24.2% to 23.8%; Altria’s e-cigarette brand NJoy’s market share was 3.2%, the same as previous data ; Imperial Tobacco subsidiary FontemVentures' blu eCigs' share fell to 1% from 1.1%.
British American Tobacco and Altria are both urging the U.S. Food and Drug Administration to step up enforcement against "illegal" synthetic nicotine e-cigarettes in the U.S. e-cigarette market. The companies estimate these synthetic products account for about half of the domestic e-cigarette market.
It is worth noting that the sales of Zyn, a nicotine bag brand owned by Philip Morris, soared by about 80% year-on-year, and annual sales have now reached US$2 billion.
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