UK reduces ELFBAR, SKE e-cigarette wholesale

Time： 2023-12-13

Booker decided to freeze the wholesale prices of more than 40 items, including those in the e-cigarette and food categories, and provide discounts, aiming to strengthen holiday promotions.

According to thegrocer, British wholesale giant Booker has decided to freeze the wholesale prices of more than 40 items before January 2. It said that this will help retailers increase their profits during the holiday season and can achieve profits of up to 49%.

It will also reduce wholesale prices in the e-cigarette category for market-leading brands such as Lost Mary, Found Mary, ELFBAR and Ske Crystal until January 26, and retailers can now get up to 5% off on its Spend & Save program Discount.

Colm Johnson, managing director of retail at Booker, said: “It’s vital for retailers to be able to rely on Booker to deliver the best choice, price and service whilst also achieving high margins. We We remain committed to providing great value to our shoppers as well as our retailers."

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