Alibaba Adjusts Electronic Cigarette Sales

Time： 2023-10-08

Starting from May 1st last year, Alibaba International banned the sale of e-cigarettes and their accessories, aerosols, and related products such as nicotine fo...

Recently, Alibaba International announced that according to the laws, regulations, and standard requirements for selling e-cigarette products in different countries and regions, the control rules related to e-cigarette products have been revised. Some parts of e-cigarettes will be restored to shelves around October 12th. Starting from May 1st last year, Alibaba International banned the sale of e-cigarettes and their accessories, aerosols, and related products such as nicotine for e-cigarettes. Why has Alibaba readjusted its sales rules for e-cigarette products after just one and a half years? What is the response of e-cigarette related enterprises to this?

How much impact does the adjustment of sales rules have on the industry?

According to Alibaba's notice, the complete electronic cigarette product, core components, and materials are still not within the scope of sales, and only some parts of the electronic cigarette can be sold online. Disposable electronic cigarettes and their accessories are prohibited from sale.

The notice points out that merchants who have passed the qualification for electronic cigarette products can publish electronic cigarette sets and their accessories on Alibaba International Station, including but not limited to: electronic cigarette related atomizers, cigarette stems, cigarette pens, cigarette holders, electronic cigarette batteries, electronic cigarette liquid fillers, electronic cigarette packaging, and other electronic cigarette related products.

The notice also indicates that businesses prohibited from entering the area are prohibited from publishing products such as electronic cigarette bombs, aerosols, disposable electronic cigarettes, and any products that contain electronic cigarette liquid, tobacco oil, and nicotine. Any disposable electronic cigarette and its related accessories, packaging, and other products, whether labeled with cigarette liquid information or not, are considered disposable electronic cigarettes and are prohibited from publication.

How will the cross-border e-commerce giant Alibaba's modification of the control rules for e-cigarette products trigger reactions from e-cigarette related enterprises? On October 7th, Two Supreme inquired with multiple e-cigarette related enterprises regarding this matter.

Famous e-cigarette company Simore stated that they have not received any relevant information regarding Alibaba's modification of e-cigarette product control rules, and are unable to comment.

Heyuan Group, which operates electronic products, electronic cigarette sets, and accessories, stated that the company's products are mainly sold through offline channels, so Alibaba's rule modification has little impact on the company.

The head of the marketing department of an e-cigarette company in Shenzhen believes that Alibaba's move has limited short-term impact on the e-cigarette industry. During the period when Alibaba removed e-cigarettes and accessories, overseas manufacturers with demand may have lost to other online platforms. Platform purchasing is a habit issue, once used, it is difficult to change in the short term.

The person in charge stated that the current trend of e-cigarettes is to deeply bind MD+DDP direct sales. The company's positioning for the Alibaba International platform may be to fill the gap between MD and DDP, but it also depends on the direction of Alibaba's efforts in the future. If Alibaba International can truly make the platform related industry chain rise, it is indeed a good channel for small and medium-sized enterprises.

Alibaba wants to enter the e-cigarette industry?

A person in the e-cigarette industry who is unable to disclose their identity told Two Supreme that Alibaba may be testing the waters and has plans to enter the e-cigarette industry. As an e-commerce giant, Alibaba has advantages in industry chain, logistics, and warehousing, and they are highly likely to use these advantages to enter the e-cigarette industry. After all

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