Blue Hole New Consumption Report, January 8 news, according to foreign reports, according to a poll commissioned by the Malaysian Electronic Cigarette Industry Advocacy Organization (MVIA), 73% of Malaysians believe that the consumption tax of electronic cigarette oil will be raised to RM1.20 per ml is too high.

The figures come from the "#Tax and Regulate MY Vape: Your Say" poll conducted by Green Zebras Sdn Bhd (GZSB), a leading market research firm in Malaysia.

In addition, the poll also showed that 85% of Malaysians believe that such high tax rates will lead to the growth of the black market.

Nearly all, or 91 percent, believe the government should tax vaping products to prevent consumers from switching to black market products, and 75 percent said taxes must be kept low to keep prices competitive.

Rizani Zakaria, president of the MVIA, said the findings reinforce the view among industry players that e-liquids are taxed too high.

"This will lead to a surge in e-liquid prices. The government needs to be mindful of the negative impact when formulating tax policies, as this will affect the local e-cigarette industry," he said in a statement today.

MVIA is a non-profit advocacy organization that supports local vaping entrepreneurs and businesses.

Rizzani said the poll's results were timely given the recent announcement by Customs to delay the implementation of the newly announced excise tax.

He said: "We hope it will give the government an understanding that a sensible approach needs to be taken when it comes to the tax framework for the industry and we urge the government to maintain the tax rate at RM0.40 per milliliter.

The poll also showed that Malaysians are encouraged by the progress made by the vaping industry, as a balanced tax framework can generate additional revenue for the government and improve the quality and safety standards of vaping products.

Respondents indicated that implementing an appropriate tax framework would enable consumers to access legal and regulated products.

“Obviously, we are moving in the right direction. The taxation and regulations in the industry are a step in the right direction. This is to ensure consumers are buying products that are regulated by product and safety standards,” Rizani said.

At the same time, he said, the policy also needs to be balanced to ensure that vaping products are not taxed and regulated like cigarettes, which have been shown to be less harmful and can help smokers quit.

“We also understand that the Ministry of Health is seeking to introduce new laws in Parliament as soon as possible to regulate vaping products. To date, we have not had proper consultation with the government. Regarding regulations, we urge the government to let us Participate in the discussion," Rizzani said.

To find out what Malaysians think about vaping, #Tax and Regulate MY Vape: Your Say takes a deep dive into local people's views on regulations and the recently announced vaping liquid tax rate.

Additional findings from the investigation will be released in the coming weeks.

The survey contains a sample size of 1,000 Malaysian adults and reflects the views of all Malaysian adults across the country.

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